Quick Stats: 50% of searches over Google are LOCAL in nature.
Quick Fact: Most of the Business Owners still don’t get their business optimized locally for search engines.
People are searching for Local restaurants, local artists, printers, schools, colleges and a lots of other local transactional queries. Transactional in the sense where they want to buy services/products.
Here are few Local SEO activities you should definitely do if you want to outdo your local competition.
Google MyBusiness Listing:
First and foremost, get your business listed in Google My Business.
Build a good profile, provide as much information as you could. Describe your business well and include the keywords within Description, Title and Tagline. Upload logo cover image and other business images. Get the listing verified as per Google process.
Note: Keep the NAP (Name, Address, Phone Number) details consistent in all the listings and social media pages.
Create Facebook Page:
In Facebook you can add your local business as a page. Very similar to Google MyBusiness listing, please input all the details precisely, and keep them consistent. Keep the page active. Update it with your products, news and updates. Run a few contests and discount coupon for FB users exclusively to make it more attractive and generate more Page Likes.
Every country has some leading local listing sites. For example in US and Australia its YELP, in India its JustDial. Also, there are many YellowPages and WhitePages directories you should consider your business to get listed in.
Reviews are an important part of Local SEO. Ask your customers to leave review on Google and Facebook Pages.
MAP and NAP on Website:
On website, explicitly specify the Business Name, local address and phone number. Integrate Google map on the website.
Take care of all On Page SEO factors on your website. This includes image optimization, heading tags, meta tags, Internal Links, Good content. Include location with keywords.
Write guest posts for some local media sites and link back from them. Could be city based online newspaper.
Mastering Local Search Results is an effective low cost lead generator for your business. Get it all right today and enjoy the long lasting benefits of Local Search Engine Marketing.